Nest Apartments

YesFoundry has developed a strategy and visual identity for Nest, a set of seven self serviced apartments nestled in the heart of Bedford’s town centre. Our aim was to connect this modern apartment building to its historical context and revitalized high street.

The initial aim of the identity was to create a simple effective bold brand look to stand out against the competition in a crowded market whilst reflecting the homely and contemporary nature of the apartments.

The logotype has been set in a unique stylishly modern serif that is both bold and rooted in traditional typography.

Playful tones of soft pink and pop blue add a human and fun feel to the more tech black. These colours are on show throughout all aspects of the identity – across stationery, marketing collateral, website as well as other digital communications.