Anna’s Tearoom

Creation of a compelling brand identity for a hotel tea room capturing the unique atmosphere, charm, and experience of a historical location, where the ‘Afternoon Tea’ concept began.

We started by defining the tearoom’s brand values and personality traits and understanding the tearoom’s character to guide the entire brand identity development process. A cozy, inviting refined elegance reflected in the tearoom interior underpinned the new identity. A playful yet elegant font was chosen for the logo that is personal and almost whimsical in feel. 

Bespoke menus, uniforms and signage were created blending in with the tearoom design to form a seemless design throughout. 

We aimed to ensure that the tearoom’s customer experience aligns with the brand identity. Train the staff to embody the tearoom’s personality, delivering warm and attentive service that reflects the brand values. Create branded touchpoints throughout the customer journey, such as personalized table settings or branded takeaway packaging. A color palette of pastel colors like soft pink, mint green and lilac evoke a delicate charming ambiance creating a cozy and inviting feel.